Caspian

Caspian are a small clothing brand with an adventurous edge. They were looking for a tone of voice that communicated their love for the outdoors and their thirst for taking the road less travelled.

I started with a simple proposition - Life is an adventure. Once I settled on this, I went about crafting web copy that embraced outdoor pursuits and hinted at an irreverent, slightly anarchic edge.

I threaded this theme through their online marketing collateral, from product descriptions right through to their ‘about’ page.